How To Know When Your Copy Is Good Enough To Press “Send”

When you have a business to run, a ton of copy to write, and a looming to-do list full of deadlines, there’s really no time for endless drafts and editing.

You need to get that email, landing page, or sales page written and out the door so that it can generate clicks and sales.

I totally get this and I understand why you might be tempted to write the words you need to write, schedule or publish it, and mark it as done. 

But I want you to know that what’s even more important than the copy itself is if the copy checks 3 boxes:

✔️ Clear

✔️ Concise

✔️ Persuasive

If your copy isn’t all three of those things, there’s a good chance it’ll only generate one thing… 

CRICKETS. 🦗

So, how can you tell when your copy is good enough to send or publish?

Well, after nearly two decades of writing copy for top online entrepreneurs, here’s my best advice…

…step away from your computer screen!

No matter how much you just want to press “publish” or “send” and move on to your next project, resist the temptation.

Because the truth is that first drafts are rarely your best words – the same is true for me!

The clarity you’ll get from taking a step back will make your words even sharper and more compelling.

So the next time you write an email, blog post, webinar script, or sales page, don’t be so quick to move on. 

Instead, implement these three things to make sure your copy is ready to go!

3 Different Ways To Polish Your Copy So It’s Ready To Send and Generate Results 

1. Leave it to “rest” for a couple of hours or overnight if possible

When you’re in writing mode, it can be hard to catch your grammar or spelling mistakes. It can also be difficult to see which words or phrases need more emphasis with bolding, italicizing, or underlining. 

This is why after you write any piece of content – long or short – you need to leave it to rest and come back to it with fresh eyes after a few hours. 

If you can, I recommend coming back to it for review the next day so that you’re in a totally new state of mind and can adjust your copy as needed to be more clear and more powerful.

2. Read it out loud

Sounds simple, I know, but my favorite tips usually are – especially when it comes to copywriting.

Words sound different when you say them, so reading your content aloud means you’ll be able to hear if your sentences flow, your grammar is correct, and you’ve nailed the voice and tone that you were aiming for.

When reading your content out loud, you can put yourself in the position of your reader and experience the content very similar to how they would.

It never fails that when I read my writing aloud, I almost always find ways to make the copy better just because of this technique, and I can almost guarantee the same for you!

3. Have someone else read it

Sometimes the best thing you can do for your writing is to have someone else read and review it for you!

Having a copy buddy or copy coach who understands copy and understands you can be a great way to get the feedback you need to level up your copy just a bit. 

When you have someone else read your words, they’ll be able to tell you if your message is clear and compelling with a greater degree of objectivity and will likely spot edits that you may have missed.

The key for this one is that you don’t just have anyone read your copy – it needs to be someone who understands how copy works, what you’re trying to achieve, your brand or business, your tone, etc. 

So, keep that in mind when choosing the person to proofread your words for you!

Want To Feel Confident In Your Copywriting?

Feeling confident in your copywriting skills is something that most business owners want and it’s something that I want for you, too!

Even if you consider yourself to be a “bad writer,” I want you to know that you can learn the skill of copywriting to generate results in your business. 

In fact, it’s really a non-negotiable in business – without the right words, your message likely won’t connect with your audience and you’ll be stuck wondering why no one is buying. 

To help you build your copy confidence, there’s a few resources you can grab to start honing this skill today:

• The DW Copy Blog – here you’ll find new blog posts weekly about all things copy, launching, and email marketing
• Inbox Love Mini Course – the 14 day mini-course that helps you write irresistible emails that your clients love to open, read and buy
• 90-minute 1:1 Epiphany Sessions – tune up your copy with a copy expert (it’s me!) in just 90 minutes so you can confidently publish and send

And if you want daily tips, tricks, and strategies make sure you follow along on Instagram or connect with me on LinkedIn!