How To Avoid Overwhelm While Planning Your Launch
If you’ve ever launched in your business before, you know that there’s a lot that goes into it.
Beyond the launch event itself (which is a huge project alone), there’s the creation of your offer, growing your audience, crafting the ideal timeline, and making sure that all of these pieces work together to produce a desired result.
For the sake of being on the same page, when I say “launch” I’m simply referring to a live marketing event that creates desire, trust, and urgency.
Now, this concept isn’t new! In fact, I’ve been working alongside high earning business owners for nearly two decades as a launch copywriter and strategist.
During this experience I’ve personally seen people generate 6, 7, and 8-figures all from one launch. Over and over again, they’ve proved that launching DOES work!
The problem that has become increasingly apparent for me as someone working in this industry is that the idea and concept of launching has become extremely noisy.
Everywhere you look there’s a new expert teaching the “one thing” or the “secret sauce” to launching and it’s causing a ton of confusion for business owners who want to launch and make it work.
And maybe you can relate…
You do all of the things that you’ve seen others do and that you’re told to do.
Create a lead magnet, build curiosity and desire with your audience, make a new offer or tweak a current offer to include juicy bonuses, post consistently on social media, host a masterclass, write a killer sales page.
The list goes on, right?
But time and time again, even when you do all of these things, you’re met with major overwhelm, burn out, and defeat when your launch doesn’t go as you imagined.
Maybe you didn’t generate enough new leads.
Or your audience seemed disengaged with your messaging.
Or your offer wasn’t what people really wanted.
And people just came to your masterclass for the free stuff.
I understand why this is frustrating for you and I can even see why you might be tempted to swear off launching altogether.
Because if you’re doing all the things that people tell you to do and it’s still not working, then what’s the point right?
I hear you because I’ve seen other business owners that I work with go through this exact same thing AND I’ve been there myself.
But here’s what I also know: launching in your business CAN feel fun, easy, and lead to the results that you really want.
And the best part? You don’t have to experience loads of overwhelm to get there.
I know this because I’ve seen it done AND experienced it myself. The only way this can happen is when 5 key pieces (I like to call them flows) are aligned.
When these 5 LaunchFlows™ are aligned, you can experience a launch like you never have before… and you can do it again and again and again with ease.
5 Ways To Avoid Overwhelm While Planning Your Launch
- Launch with the right offer 💸
You probably already know that your actual offer is a huge piece of the launch itself. This has likely been the thing that’s consumed a lot of your focus as you build your business, so you might think that your offer isn’t the problem.
Maybe you’ve sold it a few times, people seem to like it, so you just keep selling it without considering if it needs changing or tweaking.
But the truth is that sometimes your offer can be the very reason your launch isn’t working. The bulk of it is probably right, but a few small tweaks can make the biggest difference.
And I don’t just mean what people GET when they buy. Sure, sometimes adding bonus material might be needed, but what does your offer REALLY need to include so that people receive the transformation that you can provide?
THAT is where your focus should be!
- Speak to the right people 👥
You probably don’t need me to tell you how important leads are in your business. In fact, I can almost bet that growing your audience and bringing in more of the right people is probably at the top of your list of things to do.
If so, that is a GOOD thing because without an ideal audience that is interested in what you have, a launch probably isn’t going to produce the outcome that you want.
If you are focused on lead generation and something still feels off, I challenge you to go deeper. Knowing your ideal audience doesn’t mean knowing their coffee order and their favorite music genre.
It means knowing their struggles and challenges very specifically and speaking to those in everything that you do, so it’s clear that you know them, understand them, and ultimately have a solution that can help them.
And then when you think you have all of that figured out… go even deeper! There are a number of nuances and emotional motivations that your audience is thinking and feeling that you probably haven’t tapped into yet!
- Choose the right method of launching 🖥️
It’s no secret that there are a number of different ways you can launch – there’s a workshop, challenge, summit, PDF download, masterclass, video series, etc.
The options are truly endless and if you choose the most trendy option because that’s what everyone else is doing and you think “if it worked for them, it’ll work for me” you could be setting yourself up for defeat from the beginning.
ALL of these options can work (I’ve personally seen it done), but finding success in the one you choose really comes down to:
- your strengths and what you enjoy (NO, you don’t have to do something you hate – permission given!)
- what your audience actually needs and will respond to (are you doing an interactive workshop because your audience enjoys that or because your business bestie told you to?)
- the way your business is designed (I’ll say it again: what works for them might not work for you and that is OKAY!)
- Have the right processes and systems in place 🗓️
Now we’re getting into the final two pieces that you don’t see people talk about nearly as often when it comes to launching in your business.
First up: your work flow, which includes your processes, systems, timing, and support.
I’ve seen this scenario many times in my career and it goes like this:
Business owner decides they want to launch their course. They choose a date without considering what exactly needs to be done for said launch.
They attempt to write a sales page, sales emails, create a masterclass, create promo content for social media, and create ads to generate new leads in a matter of two weeks.
Launch week comes and they are exhausted from the time and energy they’ve just put in. They present their masterclass, few people show up, and even fewer people purchase the course.
They’re left drained, defeated, and wondering why the launch didn’t work.
Why didn’t it work? The work flow was off.
A successful launch requires proper planning and a timeline that actually GIVES you energy instead of draining it, thus allowing you to show up to sell with confidence while also knowing that every other piece of the launch puzzle (like your backend systems, for example) are taken care of, too!
- Manage your energy ⚡️
Speaking of energy, that is the last flow that people rarely talk about when it comes to launching.
What you often see is people proudly wearing a “busy badge” during launch season which includes staying up past midnight, glamorizing the hustle, and claiming that it’s just what you “have to do” in a season like this.
But I’m here to say that it doesn’t have to be that way! Is a lot of work required for a successful launch? Of course! But not to the extent where you’re sacrificing your sleep, health, or wellbeing.
Your audience can tell when you’re stretching yourself too thin and it can actually turn them away from your launch altogether.
I’m a firm believer that launching in your business can feel fun, easy, and even leave you wanting to do it again and again. For that to truly happen, these 5 flows need to be considered and assessed.
To help you tangibly do that, I’ve created a LaunchFlow™ Roadmap that walks you through each of these 5 areas in a deeper way, so you can:
✔️ measure how you’re currently doing
✔️ clearly identify what your gaps are
✔️ and confidently shift your focus to experience a launch like you never have before
CLICK HERE to grab your copy and be on your way to BETTER launching!