4 Business Principles That Also Apply To Parenthod
As a mom of 4 kids, I often think about how marketing and the world of online business have a LOT in common with parenting.
One minute I can be on a call with a client talking about launch strategy and copywriting tips and the next I can be in a conversation with one of my kids and I recognize that the same principles apply.
It’s a fascinating thing really and honestly helps me navigate both roles better.
I’m a better launch copywriter and strategist because I’m a mom navigating life with 4 kids of different ages. And I’m a better mom because of the work that I get to do each day.
They feed into each other and if you’re a parent who’s also in the world of business – whether it be a corporate role or entrepreneurship – you can probably relate.
Since there are SO many similar principles between the two, I thought it’d be fun to wrap them all into one blog post so you can see what I mean and refer to them when your audience just isn’t converting… or ahem, going to bed when they’re supposed to.
And then, if you have any that you’d add to this list, I’d love to hear those as well!
4 Business Principles That Also Apply To Parenthood
- Repeat yourself
If you’re a parent, I don’t have to tell you how many times you have to repeat yourself.
“Wash your hands, don’t touch that, time for bed, brush your teeth.”
It’s a constant cycle of repeating yourself throughout the day and though it can feel frustrating, it’s normal! And parenthood isn’t the only place where you have to repeat yourself.
In fact, it’s been said that your audience needs to hear something up to 7 times before they ever act on it.
Many times I see business owners shy away from repetition in their marketing, but the truth is that your audience really needs it.
It’s rare that every single person will read every single thing you ever publish and on the off chance that they do, it’s rare they will act on it the first time.
So, if you want your audience – or your kids – to act on what you’re telling them, REPEAT YOURSELF PROUDLY!
- Sell benefits, not features
It’s no secret that in business, you have to sell your prospect on the action that you want them to take.
But where this sometimes goes wrong is when you become so obsessed with the features of your offer that you don’t focus on the benefits.
People want to know WHY something should matter to them.
How will it improve their life? What kind of transformation can they expect?
These are the things that are important to people!
It’s less about the fact that your course features 6 modules with live trainings and more about how those trainings will help them increase their sales, thus make more money, thus work less hours, thus spend more time with their family.
See what I mean? And your kids are the same way!
If you want them to eat broccoli, you have to say more than, “this broccoli is so good for you!”
They don’t know what that means or why it matters. But they DO know what it means to be strong like superman.
So, if you want your prospects to do what you’re saying, pitch the benefits before the features.
- Know Your Audience
Kids are small humans with big emotions and brains that aren’t as fully developed as adults.
Understanding that is the first step to relating to your kids and meeting them where they’re at!
Just like your prospect may not understand why they’re not where they want to be and they need your help to navigate that understanding, your kids also need YOUR help to understand their world and manage their emotions.
The BEST feeling is when your kid feels like you get them and they trust you to help them figure it out.
And the same is true with your ideal clients! You should be able to describe their problem better than they can themselves, so that they feel confident in working with you to get their desired result.
- Use price anchoring
In marketing, price anchoring is the simple psychological law of relativity – seeing bigger numbers first makes your actual price look smaller.
This is a very common strategy that you’ll commonly see on sales pages, so that your audience can see what your offer “should” cost versus what it actually costs.
The same tactic can be applied to your kids as well!
For example: “I made a list of 10 chores for you to do, but because you’ve been so good you ONLY have to do these 3!”
This helps them see the large difference between the two making them more inclined to actually do what you ask.
Marketing and Copywriting Resources
After being in the online marketing world for nearly two decades, I’m full of principles like this that can not only be applied to your business, but also your life.
I share most of my best gold nuggets in my paid programs like Inbox Love and LaunchFlow Accelerator, but also share a heavy dose of value in others areas including:
- The DW Copy Blog – here you’ll find new blog posts weekly about all things copy, launching, and email marketing
- Instagram and LinkedIn – find me on each of these platforms weekly sharing the latest launch strategy and copy tips
And if you’re looking for a more 1:1 approach, a 90-minute power epiphany session could be just the thing for you!