Get the Kick-ass Copy You Need to Sell Out Your Programs and Scale Your Business
(WITHOUT Doing all the Writing Yourself)
Apply for the CopyLab Inner Circle Today
The CopyLab Inner Circle is a 6-Month High-Touch Marketing Mastermind where you actually get all your copy done! It’s for 6-figure experts, coaches, and consultants who want to sharpen their strategy and create personality-drenched copy that sells out your programs with ease.
Is copy the bottleneck in your business growth?
You know who your people are. You have great offers that you’ve sold already. So why is it SO hard to take your business to the next level?
For lots of small business owners, the problem is copy.
Maybe you’re writing all the copy yourself… and there aren’t enough hours in the day to do what needs to be done…
Maybe you’re writing your launch copy at the last minute, knowing it’s not as good as it could be…
Or you’re writing huge checks to pricey copywriters – only to have to rewrite everything before you can even use it…
Or your VA is writing all your social media and nurture copy – it might not be great, but at least it’s done, right?
Or maybe you’ve already hired your own copywriter – only to spend months reviewing their copy, giving feedback, and getting them up to speed on your brand, voice, and strategy…
Any of these sound familiar?
Whether you’re personally writing every word of copy in your business or personally fixing someone else’s copy…
COPY IS YOUR BOTTLENECK.
AND IT WILL PREVENT YOU FROM ACHIEVING THE GROWTH YOU WANT.
That’s because many masterminds and coaching programs underestimate just HOW important messaging and copy really is. They treat copy as an “oh, by the way” extra. You get a couple of templates, a quick training, or a once-a-month review call…and you’re left with LOTS of strategy, plans, and ideas.
And ZERO WORDS. Which is FRUSTRATING!
And it means that you’ll feel like you're stuck in a loop – spending thousands on fancy programs with big promises, trying strategy after strategy – only to find that your business doesn’t actually change all that much.
It Doesn’t Have To Be This Way.
Your Copy Can Be Faster, Easier, And BETTER
Scaling a business is like building a machine. The machine does most of the work you used to do…. so that YOU can focus on the big-picture strategic stuff.
Copywriting is an essential part of that machine… You HAVE to get it off your plate in order to grow beyond a certain level.
But copy is REALLY challenging to outsource or systematize.
That’s because copy is personal and strategic. It’s how you convey a message that resonates with the people you serve. It’s how you express your personality and connect with your customers. It’s how you get your ideal clients to trust you enough to move past their resistance and into buying mode.
Copy is how you MAKE THE OFFERS and MAKE THE SALES that power your business.
So you need sharp copy and messaging that’s 100% ON POINT… And someone you can COUNT ON to produce this copy.
So WHO is the best person to write copy for your business?
YOU…. and also NOT YOU.
Because you might be sitting there wondering, how do I get copy that:
Doesn’t sound generic and instead clearly convey what makes you unique
Says exactly what your audience needs to hear in order to buy
Voices the deepest secrets your audience is thinking but afraid to admit to themselves
Crafts a narrative that jostles your prospects out of complacency and into action
Confidently builds credibility without making it all about you
Hits the emotional heartstrings of your audience without being cheesy or “too much”
Feels like a 1:1 conversation
And most of all…CONVERTS!
It might be hard to imagine writing copy like that for yourself – and maybe even HARDER to imagine that someone can do it for you.
I am the magical copy unicorn who’s been on BOTH sides of the
client-copywriter relationship.
Since 2006, I’ve been writing words that make money to the tune of over $100M+ in sales for industry leaders like Ryan Levesque, Todd Herman, Selena Soo, Josh Turner, Marisa Murgatroyd, Danny Iny, over a dozen high-profile personal development companies. I’ve written 7-figure launch after 7-figure launch for rapidly scaling business owners. And I still write copy for a few select clients.
And I’ve ALSO hired, trained, and managed over a dozen copywriters over the years, both for clients and for my own business.
And from my vantage point, here’s what’s broken in the way MOST 6-figure business owners approach copy:
The DIY copy courses with endless hours of video that you definitely don’t have time for! You don’t want to become a master A-list copywriter, you just want to create high-converting copy for your business on-demand without it taking forever.
The templates that promise to be “mad lib easy” but end up being a hot mess because they don’t sound like you (they DO sound like everyone else though! OOPS.)
Forking over thousands of dollars for a copywriter who promised you the world…spending hours on zoom calls with them, only to get something back that sounds NOTHING like how you would write, full of cheesy, generic phrases that would NEVER come out of your mouth (and didn’t make any sales!). And then it’s YOU again, rewriting everything the night before your launch. Ughhhh.
There’s a better way to generate sharp, high-converting copy you need for your business:
First, you get crystal clear on the marketing message and strategy that will attract eager buyers to your business in droves.
Then, YOU learn the shortcuts to good copy, so that you can write it in a pinch AND recognize it when you see it.
Along the way, you develop a “Copy Bank” of marketing assets that CONVERT.
Once you have THAT in place, outsourcing copy gets a LOT easier. You can bring in a new writer into your business and reliably receive on-point copy that fits your voice, your brand, and your strategy.
I KNOW this is possible, because I’ve helped DOZENS of clients do this. And for all of them, developing this kind of “copy machine” inside their business was an ESSENTIAL part of growing to the high six figures and beyond.
So how can you do this for YOUR business?
Enter the CopyLab Inner Circle
With this program, we’ve helped clients achieve results like this:
“Since working with Danielle I feel like my copy really reflects my personality. But even better, I'm making so much more money!”
Miriam Schulman
Schulman Art
“I was able to get work done and not just get it done, but get it done confidently.”
Erin Judge
Judge Nutrition & Wellness
“We sold out the last quarter of the year with a webinar.”
Macy McNeely & Kathryn Shubert
Guilde Culture
“To get her expertise and her wisdom on everything from writing copy to business decisions was just phenomenal.”
Cheryl Furer
Your Thriving Pregnancy
If you’re a 6-figure business owner looking to break through to the next revenue level - consistent $50-100k launches built on rock-solid high-converting copy that sounds like YOU…
The CopyLab Inner Circle was designed specifically to help you get there.
Our approach is different than “traditional” masterminds and coaching programs because we are focused on helping you get your copy DONE - learn as you launch, create a repository of custom copy that CONVERTS, and begin to put processes in place to outsource it in the next 6-12 months.
Over your 6 months in the CopyLab Inner Circle we will focus on the following areas and goals:
Your Core Offer
You’ve sold this thing before. But not at the scale you’d like to be. Maybe your offer needs a tweak or two. Maybe there’s something you missed to make it truly irresistible. Do your prices need to be higher? Are there bonuses to add that would make it completely irresistible? Is there something that DOESN’T need to be there? We’ll take what you have and make it better.
Your Marketing Strategy & Schedule
When is the best time to launch? What type of launch should you be doing? What should you be doing in between launches? What about your evergreen strategy? We’ll map out your marketing calendar step-by-step so you have a schedule that fits your goals AND your life goals.
Your Nuanced Narrative
We’ll take a look at the messaging you’re using right now and figure out what’s working, what’s not working, and put together a narrative that will feel like nothing else you’ve written before. My clients have said, “Wow, this takes ALL the fear out - I’m actually excited about writing my copy and selling now!”
Your Copy Assets
Once you have your narrative, it’s time to WRITE! We’ll figure out what you need for your launch and get to it! Using my frameworks and shortcuts, you’ll create your copy assets like your sales page and emails, and workshop them with my help until they POP! Or, bring your writer or someone on your team into the program and we’ll work with them as THEY create those assets for you!
Your List-Building Content Strategy
What do you say in between launches? How do you warm up your audience? How do you find the time to be consistent with your content? We’ll tackle ALL of that, plus a few of my best shortcuts so that you’re seeding your offers effectively in between launches.
Your Outsourcing Plan
When and how will you pass your copy off to another writer? What assets, guides, and procedures do you need to help your writers succeed? How will you find, vet, and hire writers who can really deliver? And how will you onboard and guide your writers, so they can help you level up your copy, year after year? And if you’re already working with a promising writer? You can bring them along, and get them trained up right alongside you!
WHO IS THIS FOR?
The CopyLab Inner Circle seeks established online course and coaching business owners with specific criteria.
The fact is -- we can only accept a limited number of participants at any given time -- and (because of our guarantee below) we only work with those who are qualified and ready to show up, do the work, and focus to achieve the objectives of the program.
Because of this, it’s imperative that every participant is truly ready for this level of growth -- for sold-out launches without the stress -- and has the attitude and drive to make the most of their time in The CopyLab Inner Circle to get there!
It is truly exciting to support established online course and coaching business owners launch and fill their programs with high-converting copy that hits, but we must make sure you are qualified (and ready) before we commit to working with you in this program.
Here’s what we are looking for, and how to know if The CopyLab Inner Circle is right for you:
This is for:
Expert business owners making around $100k-300k (you have an offer that sells, but you’re not quite ready to fully outsource your copy).
You’re selling courses, programs, masterminds, retreats and other offers over that $1,000 price point.
You have an email list and a social media audience, but you might be missing a consistent, cohesive content strategy.
You have high standards when it comes to your business and you don’t want to sacrifice the quality of your content and messaging.
You might need help seeing the label from inside the bottle and owning what’s true about yourself and your offer so that you can promote full-out and sell confidently.
You still rely on referrals, networking, and 1:1 conversations for a big portion of your business - and you’d like to launch in more leveraged ways.
This is NOT for:
Entrepreneurs just getting started with their business.
Business owners selling ONLY at low-ticket price points, or who are not selling a coaching program or course.
Business owners who want to “just outsource” everything about their copy and marketing.
People who aren’t ready to sit down and write.
Service providers or consultants working 1:1, or agencies.
How we’ll work together through the CopyLab Inner Circle:
The format of the CopyLab Inner Circle is what makes it truly unique and helps you achieve results that were previously not possible.
When we speak, I’ll explain the entire format and structure in detail.
For now, what’s most important to know is that we use a blend of…
TO-THE-POINT TRAINING:
Step-by-step videos AND action guides to walk you through the CopyLab framework step by step. You will be accessing all content through our private learning portal.
WEEKLY SUPPORT:
We’ll meet as a group every week to go over your goals, strategy, and questions about the framework and process, including your messaging and positioning, your launch strategy, your content plan, overall strategy, and more.
We’ll have Copy Review Office Hours so that you can get feedback on your copy as you need it.
CURATED COMMUNITY:
You will be surrounded by other business owners like you -- with similar goals to yours. Inside of this group, you’ll be able to help track one another’s progress, support each other through challenges and wins, and keep your drive high! Because we are so selective about who is allowed into the program, rest assured this is a highly curated community -- so get excited to meet everyone!
Here’s What Happens When you write copy that actually works!
Show Up and Attract MORE of the Right People into Your World
When you dial in your messaging and copy, people notice. You’ll get MORE visibility, MORE opportunities, MORE leads onto your email list, in a way that feels completely natural.
Launch With Confidence (again and again)...
Your sales page feels like you’re reading your ideal client’s mind. Your email click rates are at an all time high, and people are DEMANDING your attention in the DMs…And the BEST PART is that it was ALL done in advance and not the last minute!
Make More Sales!
Whenever you want, really. Because you’ll OWN the skill of copy instead of just renting it. You ARE your own best copywriter (and you’re always your #1 priority). Take your launch success and evergreen your course, launch a new offer, run a flash sale, WHENEVER you need a cash infusion in your business because “oh, writing a campaign? No biggie!”
Get Ready to Eradicate Your Copy Bottleneck
Even if you’re doing all your copy by yourself, you’ll have the skills, tools, and shortcuts you need to QUICKLY produce great copy… without getting bogged down. AND you’ll also develop the know-how and systems you need to outsource your copy – without compromising on quality or conversions.
And You Can Even Bring Your Own Writer!
Whether you’re writing all your own copy… or you’re already outsourcing part of the load…
We’ve got you covered!
During the program, we will actually CREATE your key copy assets together - including sales pages, opt-ins, and email sequences, etc. So you leave with a “Copy Bank” of completed writing that you KNOW works for your business.
This “Copy Bank” is part of what will enable you to effectively outsource further down the road.
But if you’re ALREADY working with a writer you like, then you’re in luck! Because you can bring them with you into the CopyLab Inner Circle. They’ll develop a deep understanding of your messaging and marketing strategy – plus they’ll get training from a top-tier copywriter (that’s me!) on how to write better copy for YOUR brand, YOUR voice, and YOUR ideal customers.
OUR GUARANTEE
We are 100% committed to helping you launch with strategy, copy and messaging that fills your programs and surpasses your previous results.
That said, you might still have hesitations about whether what you’re reading on this page is truly possible for you and if the CopyLab Inner Circle is the best choice to get you there. Here’s the deal: The CopyLab Inner Circle is an elite option and the investment reflects that. That might make you question if it’s really “worth it,” and I get that.
So in case you are still hesitating to apply, here’s a guarantee that you can bank on:
I am willing to promise you that if you participate in all of the calls, implement all of the work, and do not see an ROI on your investment as a result of the CopyLab Inner Circle then I will work with you for free until you do.
If you’re truly ready to launch confidently with copy that converts and willing to do the work to get there with the guidance and support of the CopyLab Inner Circle, there is absolutely no reason NOT to apply today.
WHAT THEY'RE SAYING
“She is a copywriting genius machine”
Isa Herrera
PelvicPainRelief.com
“It just kind of puts everything together in a nice neat little box - a copy box.”
Maryalice Goldsmith
Maryalice Goldsmith Coaching
“If you have the chance to get Danielle's eyes on your copy and your launch plans, grab it.”
Sarah Noked
Certified OBM Trainer
"…our conversion rates and our earnings per lead were the highest ever."
Todd Herman
Creator Of The 90 Day Year
You KNOW You Can Have Those Sold-Out Launches That Run Like Clockwork
But what you’ve been doing hasn’t been working and it’s time for that to stop, once and for all.
You’re here reading this page because you’re a business owner who’s SO done with….
Spending hours & hours agonizing over your sales page, your emails, and going in circles around your launch strategy…
Running a challenge, a summit, or a masterclass and simply NOT seeing the conversions and engagement you want.
Hiring another coach or joining another mastermind to give you all kinds of strategy help (but you’re left overwhelmed by the missing piece - darn good copy that moves your ideal people to action.)
Thinking that you have to get all your ducks in a row BEFORE you invest in dialing in your messaging. Spoiler: actually, that comes FIRST.
You’re tired of leaving money on the table because you’re posting, going live, and mailing your list and NOT getting the kind of results you want.
You’re ready for REAL answers. REAL support. REAL community.
Which is why you’re the perfect candidate for the CopyLab Inner Circle.
Because you know what happens when you finally know how to nail your message and launch with ease?
You wake up every morning EXCITED to show up in your business, because you know exactly what to say. Email to the list? No problem. Delivering a webinar? Piece of cake. Closing cart EARLY because you sold out your cohort? Heck, yes!!!
And your audience starts to NOTICE the shift in your messaging. They pay attention, book calls, and say yes, yes, YES! to working with you because you’re confident in your message and your copy skills.
Congratulations! You now OWN this skill in your business which means you can write words that make money anytime you want!
You have more down time to do what you love because you’re making MORE money with LESS effort. Once you have your core narrative, key copy assets and launch plan in place, you can simply rinse and repeat or take it evergreen, which means more vacation in the calendar for you, more family time, and less chaos.
You’re primed for the next level of business growth. Because you have the messaging, process, and assets you need to pass your copy to someone else – and plus the skills and confidence to recognize great copy when you receive it.
Results don’t happen by accident.
They happen because you have followed a system and process, taken the steps, done the work, and received the help necessary to get where you want to go. Period.
If you’re ready to finally see those results you’ve been wanting, those five or even six-figure launches that feel EASY… let’s do this.
When you finally get the confidence to turn your words into sales...you’ll be unstoppable.
Are you ready?
Unlike other coaching programs and masterminds, the CopyLab Inner Circle is all about getting the WORDS out the door to make you money!
We don’t just stop at strategy, we’re highly focused on the Copy Assets that are going to WORK for your business for years to come.
As a member of the CopyLab Inner Circle you will not only be guided step-by-step through the content, but you will be held accountable to getting your copy DONE and your program launched and making money for your business.
The best part is how absolutely do-able this will be, once you have the right framework and support in your corner.
Don’t spend another moment stalking my content and re-reading this page.
If you know this is for you, trust yourself enough to take this step.
Because your next sold-out launch is waiting.
Danielle
2023 DW Copy. All Rights Reserved
FTC DISCLAIMER:
These results may not be typical, and can’t be taken in any way as a guarantee of the results you would receive. We don’t offer get rich quick solutions, and we can’t guarantee your success – only you can do that, through your commitment, hard work, consciousness, and dedication.
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